Pricing
Free while it's small. Here's the rule for afterward.
There is no price yet because there is nothing to buy yet. That makes this a good moment to commit to the rule in public, while it still costs something to commit to.
Always free
Everything that is about access
- The shared schedule, and claiming rides
- Your parent's read-only day, and their widget
- Unlimited people in the circle
- All five languages
- Every accessibility setting
- Recurring appointments and round trips
- Reminders and notifications
Paid, eventually
Things that cost real money to run
- Automated phone calls to a parent with no smartphone
- Two-way sync with Google, Apple or Outlook calendars
- Medication tracking, if it is ever built to the standard it needs
- Booking a ride service when nobody in the circle can go
Every one of these is either a per-minute bill somebody has to pay or a convenience you could live without. None of them decides whether your family can use Marlow.
The rule, stated once
Marlow charges for cost and for pure convenience. It never charges for access, and never for inclusion.
The clearest test of that is circle size. Charging for the fourth sibling would be charging a family to include somebody — the exact behavior that makes coordination software worse than the group chat it replaced. Circle size is free, permanently, and if that ever changes it will be because somebody else is running this and they will have to explain themselves.
Nor does the senior side ever go behind a paywall. The person being cared for did not sign up for anything, and the moment their day is a paid feature the whole design stops making sense.
What about the pilot?
Free, with no card, no trial clock and no expiry. In exchange, the ask is honesty: pilot families get asked what is broken and what is missing, and told what happened as a result. That is the only thing being traded here.
And afterward?
Pilot families will be told well before anything changes, and nothing will start charging without somebody actively choosing to pay for it. No card on file means no surprise.